Enhancing Presentations with Commercial Audio-Visual Technology
Creating an Engaging, Meaningful Exchange with Today’s AV
How long do you have to make a good first impression? By some estimates, you have anywhere from five seconds to five minutes, setting the tone for a long-term or extremely short connection. No pressure.
So, what do clients look and feel for in that ever-so-quick meeting? They look for a solid connection and a sense of trust. They want to feel comfortable engaging and communicating with you and know that what you and your team say isn’t just a sales pitch but a meaningful exchange.
The interesting part of this quick exchange is that much of what is said has nothing to do with words. Nonverbal cues such as facial expressions, body language, gestures, tone of voice, and appearance all send a message, which translates to sales and brand-loyal customers.
So, as more meetings with clients take place in the virtual world, the question becomes: How do you make a good first impression online? Clear audio and visuals give the impression that you and your staff are professional, knowledgeable, and credible. They can also provide a sense of trust and confidence.
The good news is that what was once challenging to implement has now become mainstream. As the hybrid workforce evolved, so did commercial audio-visual technology. Today, your clients in Allentown, PA, can hear every word and see every expression, whether you’re conducting a virtual or on-site presentation.
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High-Performance Sound for High-Tech Presentations
There’s nothing worse than attending a presentation only to find that you can barely hear the speaker. Whether using a microphone that doesn’t have enough power for the venue’s size or persistent background noise, it’s an issue that significantly affects the power of your talk and audience engagement.
In video conferencing, a presentation benefits from crystal-clear audio obtained from beamforming microphones. This array focuses on sounds coming from a specific direction, the speaker, and blocks out or reduces noise coming from other directions.
Visuals That Inspire
In a live presentation, the lighting plays a central role in enhancing the attendee’s experience and helping them focus. The light instructs people on what to look at, which is ideally the speaker and their visual material.
While the right lighting is still essential in a virtual presentation, it’s the cameras that deliver crystal clear or grainy images. Today, smart cameras are becoming the norm. AI-enhanced, they can track the speaker and frame groups, creating an “at there” experience for the remote participants. 4K UHD displays bring the visuals to life.
Working with Eastern Time, Inc.
At Eastern Time, Inc., our full-service integration firm consists of audio-video and engineering experts who customize each project, aligning it with your property, needs, and vision. From presentation technology to distributed audio and intercom or paging systems, our state-of-the-art audio-visual solutions ensure an optimum experience for attendees, clients, and staff.
Why are we so confident? It’s a process that has worked and evolved for over 40 years. Contact Eastern Time, Inc. today to learn more about commercial audio-video technology or to schedule a complimentary consultation.
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