Creating an Engaging, Meaningful Exchange with Today’s AV

How long do you have to make a good first impression? By some estimates, you have anywhere from five seconds to five minutes, setting the tone for a long-term or extremely short connection. No pressure.

So, what do clients look and feel for in that ever-so-quick meeting? They look for a solid connection and a sense of trust. They want to feel comfortable engaging and communicating with you and know that what you and your team say isn’t just a sales pitch but a meaningful exchange. 

The interesting part of this quick exchange is that much of what is said has nothing to do with words. Nonverbal cues such as facial expressions, body language, gestures, tone of voice, and appearance all send a message, which translates to sales and brand-loyal customers.

So, as more meetings with clients take place in the virtual world, the question becomes: How do you make a good first impression online? Clear audio and visuals give the impression that you and your staff are professional, knowledgeable, and credible. They can also provide a sense of trust and confidence.

The good news is that what was once challenging to implement has now become mainstream. As the hybrid workforce evolved, so did commercial audio-visual technology. Today, your clients in Allentown, PA, can hear every word and see every expression, whether you’re conducting a virtual or on-site presentation.