Getting to the Right People Through Multiple Channels

Before mass communication systems, there were few ways to let staff know when an emergency arose or to address essential notifications regarding deadlines or operations. Mass emails weren’t always read in a timely manner when time was of the essence. 

The key? To connect with staff on their preferred channel of communication. 

Some common communication strategies include letting people know about a potential weather event, reminding them of an important meeting, warning them of an active shooter in the area, and informing them about traffic backups that could affect their travel time. Because these systems are commonly used in emergencies, it’s essential to differentiate between operational messaging and life-threatening communications.

Let’s explore what a mass notification system offers businesses in Allentown, PA.