Protect Your Organization with Smart CCTV Surveillance

Discover the Benefits of AI Learning and Intelligent Video Analytics

From 2021 to 2022, Pennsylvania saw a 30 percent increase in retail theft, according to ABC Action News. To crack down on the escalating thefts, a new law was enacted in 2024. This law increases the penalty for those who commit these crimes and establishes a division to pursue and investigate retail theft rings.

While this law may discourage some criminals in Allentown, PA, in today’s climate, businesses require an onsite proactive measure to stop thieves before they target their establishment. 

That’s where the latest smart CCTV surveillance comes in. Let’s explore what these systems offer and how they protect businesses, from retailers to manufacturers, offices, government agencies, educational facilities, the hospitality industry, and more.

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Today’s Smart Security Camera Features

Today’s CCTV surveillance offers much more than recording crimes as they occur. These cameras consist of accurate motion detection, machine learning algorithms, two-way audio, and push notifications sent when a threat is detected. They can distinguish between people and other moving objects, such as animals, ensuring you receive alerts only when warranted. AI learning enables them to differentiate between regular activity and a possible threat. 

For instance, they send notifications if a car pulls into the parking lot after hours or someone is loitering by the front or back doors. You and security personnel can pull up a live video feed onsite or via a mobile device from anywhere. Cameras with two-way audio enable you to let the person know they’ve been spotted, and active deterrence capabilities, such as lights and a siren, are sometimes enough to scare them away.

These systems also detect possible shoplifters and monitor suspicious activity, whether related to employees or customers, notifying you if something out of the ordinary occurs. Facial and license plate recognition integrate with watch lists, providing administrators and security personnel instant notifications if a flagged individual appears.

Providing Actionable Insights

Sophisticated features include intelligent video analytics. In addition to monitoring the business, these insights support operations. They determine the number of people, the flow of customers, and high-traffic areas. These insights lead to informed business decisions that impact the customer experience and the bottom line. 

Audio analytics detects screams or gunshots, alerting security or administrators who can take immediate action.

Securing Your Establishment

At Eastern Time, Inc., we’ve been protecting our families, friends, and community for over 40 years. Unfortunately, in today’s environment, commercial security systems are no longer an option but a necessity. We partner with industry leaders, such as Hanwha Techwin, Milestone, DMP, and many more, to provide the best possible security. This ensures the correct security application for your unique needs and one that’s scalable, growing with you as your business changes.

Every enterprise has unique security requirements, risks, and threats. For this reason, our systems are customized and designed to create a safe and secure environment for customers, employees, and assets. To that end, we perform a site survey, analyzing the best approach for prevention, deterrence, and detection.

Are you ready to explore the benefits and features of today’s CCTV surveillance? To learn more or to schedule a complimentary consultation or site survey, contact Eastern Time, Inc. today.